retail strategy & markets
We don't just sell products; we tell stories, with each item in our collection being more than a piece of clothing, an art print, or a backpack – it's a narrative waiting to be explored. A story our customers engage with or identify with, creating an experience beyond the buying process. Our yPersonas characters for example, live in our products and become a part of our customers who carry a bag and its story behind it. More than that, our customers can interact, chat and live with our characters. We create a new ecosystem, a new world with our stores, characters, services and products.
immersive experiences
At the heart of our brands are fascinating characters like Madam Coconelle, Lola, Fan Lihua (樊梨花), the warrior, and many more. Each character has a distinct personality and background, seamlessly integrated into the design of our products. For example, meet "The Player," a mysterious figure always watching from the shadows, adding an element of intrigue to our collection, or Lola, the modern Wu Zetian, the only emperor of China (Asian Market).
Tailored for each Market
Understanding each Market's unique psychology and cultural nuances, we craft individualized concepts for Europe, Asia, and the USA. We recognize that storytelling resonates differently with diverse audiences, so we adapt our characters and narratives to capture the imagination of each region.
Psychology of Purchase and Market Impact
Our marketing strategy is rooted in the psychology of online shopping. We create an emotional connection with customers by incorporating storytelling into our products, stories that live beyond the purchase and make a long impact. When you choose a piece, you're not just buying clothing or accessories; you're adopting a piece of someone's story, making it your own.
Cultural Elements
We understand the power of cultural influences on consumer behavior. From design aesthetics to storytelling, our products are infused with elements that resonate with the cultural fabric of each Market. Whether it's the intricate patterns inspired by European art, the vibrant colors reflecting Asian culture, the bold statements echoing American individualism, or the simmering lights outside hidden bars during prohibition – our products speak the language of our diverse customer base.
Immersive Online Experience
With individualized online experiences, we are bringing our products to life through advanced AI, so you don't only wear a Lola T-shirt. You can interact with Lola anytime, talk, and chat with her. We create an immersive experience and expand the reality of consumers with interactive personas always there for you.
You can talk with the quirky Mr Gaffe, the arrogant Madam Coconell, the 1920s Bourjois, or Fan Lihua, the adventurous warrior. Immerse yourself in the world we've created, and let the stories unfold in your everyday life. It's not just a marketplace; it's a journey through art, culture, and self-expression.
How We Lokalise Experiences
In cooperation with local artists and writers, we individualize each Market's product lines, stories, and personas. Further, we create country-specific experiences based on our broader characters to reflect cultural individualities in more detail. For example, we are creating an individual online persona of Madam Coconelle for the French Market, emphasizing French origin and inserting a more intense flair of the 1920s into her character.
asia
Our Asian market lies in a nuanced understanding of cultural intricacies, blending tradition with contemporary storytelling. Our characters undergo a transformation that reflects the cultural wealth of Asia. Madam Coconelle becomes Fan Lihua (樊梨花), a warrior, and Lola transforms into Wu Zetian (武則天), China's only female emperor.
Symbolic Stitching
Incorporating Chinese symbolism, our products become a canvas of meaning, carrying stories and paths of figures everyone knows. Every stitch holds significance; from auspicious dragons to delicate cherry blossoms, our characters move, bring luck and prosperity, and tackle social issues, ideas, and messages to the modern world. Our products become more than just items; they carry cultural symbols deeply rooted in the Asian experience.
Cultural Fusion in Design
Our art prints and backpacks blend traditional Chinese motifs with a modern aesthetic. The result is a harmonious fusion that resonates with the refined tastes of the Asian audience. Bold red hues symbolize good fortune, while delicate patterns draw inspiration from ancient porcelain designs.
Storytelling Redefined
The narratives of our characters take on an Eastern twist, with stories set against the backdrop of ancient traditions and modern allure. For instance, "The Player" becomes a guardian spirit, watching over the wisdom of ancient pagodas. Each story becomes a journey through the landscapes of Asia, where mystery, harmony, and resilience intertwine.
yPersonas
Our yPersonas for the Asian market are culturally infused modern characters of historical figures, from the warrior Fen Lihua to the emperor Wu Zetian. These companions and friends are always there to guide or entertain.
Cultural Navigation
Our communicational interfaces reflect the elegance of traditional Asian aesthetics. Navigate seamlessly through vibrant colors and intricate details, mirroring the richness of Asian markets. The online experience transcends a mere transaction, becoming an exploration of artistry deeply rooted in the essence of Asian culture.
Our strategy for the Asian market revolves around transforming products into cultural canvases. Through characters, symbolism, design fusion, and storytelling, we offer an immersive experience that resonates with the sophistication and artistic appreciation of the Asian audience.
america
We blend our characters with the essence of U.S. culture, creating a canvas that celebrates individualism and modern storytelling.
Characters in the American Tapestry
Madam Coconelle, Mr. Gaffe, and Lola take on a new persona infused with the spirit of the USA. Madam Coconelle is the American Coco and exudes sophistication with a touch of New York chic. Mr. Gaffe becomes a playful embodiment of American humor, and Lola's adventures unfold against iconic bars and American landscapes.
Contemporary American Symbols
Our products embrace subtle symbols that resonate with American culture. Each piece carries a touch of American identity, from the soaring eagle to the symbolic stars and stripes. These symbols evoke a sense of patriotism, freedom, and the pioneering spirit that defines the American experience.
Modern Fusion in Design
Our product designs combine traditional American motifs with contemporary flair. Bold patterns and urban-inspired designs create a fusion that aligns with the eclectic tastes of the American audience. Our products become subtle political statements reflecting the dynamic nature of American individualism.
Narratives Tailored to the American Spirit
The stories of our characters take on a modern twist, reflecting the American spirit of resilience, innovation, and pursuit of dreams. "The Player" becomes an urban observer, watching over the cityscape and embodying the determination that defines American life.
Personas
Our characters take a modern twist, echoing the American dream with a touch of rebellion. "The Player" becomes an urban observer, watching over cityscapes and the stock exchange, embodying the determination that fuels American ambition. Imagine the stories "The Player" can tell you unfolding against the prohibition era's neon lights and jazz beats transformed into the modern days of life.
Digital Experience
With the ease of a road trip across the diverse landscapes of the U.S., cities in the night and a coffee stop in the early morning, the experiences mirror the dynamism of American markets, with the flair of the 1920s prohibition time, offering a seamless journey through vibrant colors, bold designs, and an underground touch, resonating with the American sense of adventure.
Our approach in the U.S. market embodies a celebration of American individualism. Through characters, symbols, design fusion, and storytelling, we present an immersive experience that aligns with the diverse and vibrant spirit of the American audience.
europe
Our European line invites our customers to enter the allure of European charm, where fashion intertwines with the mystique of 1920s French cabarets (French Market). Our characters, reborn against the backdrop of history, bring a touch of sophistication and storytelling that echoes the glamour of the roaring 20s.
Cabaret Chic Characters
Madam Coconelle, Mr. Gaffe, and Lola don personas infused with the essence of French cabarets. Imagine Madam Coconelle draped in the elegance of Parisian couture, Mr. Gaffe cracking jokes in Montmartre's dimly lit cafes, and Lola dancing through the cobblestone streets against the backdrop of 1920s bohemian glamour.
Gilded Age Elegance
Our products pay homage to the Gilded Age of Europe, drawing inspiration from the opulence and artistry of the 1920s. Picture sleek silhouettes, intricate patterns reminiscent of cabaret allure, and a touch of rebellion that defined the avant-garde spirit of the time. Each piece is a nod to the cultural richness that flourished in Europe during this era. Lola becomes "Die Fesche Lola "in the German Market, Marlene Dietrich's character during the war, a singer and rebel.
„Die Fesche Lola“ Persona
A unique adaptation of Lola's Persona for the German market, bold, uncompromisable, a modern femme fatal, constantly challenging you.
Parisian Flourish and Bohemian Vibes
Symbols on our products reflect the heartbeat of European culture – from intricate Art Deco motifs to nods to Parisian flair. Art prints and backpacks seamlessly blend traditional European aesthetics with bohemian vibes, capturing the eclectic tastes of the European audience.
Stories Unveiled in Cabaret Hues
Our characters' narratives transport you to the cobblestone streets and dimly lit cabarets of the 1920s. "The Player" becomes an enigmatic figure, observing the unfolding scenes with the elegance of a French flâneur. Picture the stories set against jazz-filled nights, smoky atmospheres, and the spirited energy of bohemian Europe.
Digital Soirée Through Europe
The spirit of European elegance and bohemian allure come to life, navigating seamlessly through rich colors, opulent designs, and a touch of avant-garde charm that defined the 1920s. The experience mirrors the cultural dynamism of European markets, sparking images of artistic expression and cabaret enchantment in an adapted modern way.
We are capturing the magic of European history and sophistication with a captivating narrative built on stories woven with the threads of European cabaret culture, a celebration of artistic expression and timeless elegance.
our brands are
freedom
retail strategy & markets
We don't just sell products; we tell stories, with each item in our collection being more than a piece of clothing, an art print, or a backpack – it's a narrative waiting to be explored. A story our customers engage with or identify with, creating an experience beyond the buying process. Our yPersonas characters for example, live in our products and become a part of our customers who carry a bag and its story behind it. More than that, our customers can interact, chat and live with our characters. We create a new ecosystem, a new world with our stores, characters, services and products.
immersive experiences
At the heart of our brands are fascinating characters like Madam Coconelle, Lola, Fan Lihua (樊梨花), the warrior, and many more. Each character has a distinct personality and background, seamlessly integrated into the design of our products. For example, meet "The Player," a mysterious figure always watching from the shadows, adding an element of intrigue to our collection, or Lola, the modern Wu Zetian, the only emperor of China (Asian Market).
Tailored for each Market
Understanding each Market's unique psychology and cultural nuances, we craft individualized concepts for Europe, Asia, and the USA. We recognize that storytelling resonates differently with diverse audiences, so we adapt our characters and narratives to capture the imagination of each region.
Psychology of Purchase and Market Impact
Our marketing strategy is rooted in the psychology of online shopping. We create an emotional connection with customers by incorporating storytelling into our products, stories that live beyond the purchase and make a long impact.
When you choose a piece, you're not just buying clothing or accessories; you're adopting a piece of someone's story, making it your own.
Cultural Elements
We understand the power of cultural influences on consumer behavior. From design aesthetics to storytelling, our products are infused with elements that resonate with the cultural fabric of each Market. Whether it's the intricate patterns inspired by European art, the vibrant colors reflecting Asian culture, the bold statements echoing American individualism, or the simmering lights outside hidden bars during prohibition – our products speak the language of our diverse customer base.
Immersive Online Experience
With individualized online experiences, we are bringing our products to life through advanced AI, so you don't only wear a Lola T-shirt. You can interact with Lola anytime, talk, and chat with her. We create an immersive experience and expand the reality of consumers with interactive personas always there for you.
You can talk with the quirky Mr Gaffe, the arrogant Madam Coconell, the 1920s Bourjois, or Fan Lihua, the adventurous warrior. Immerse yourself in the world we've created, and let the stories unfold in your everyday life. It's not just a marketplace; it's a journey through art, culture, and self-expression.
How We Lokalise Experiences
In cooperation with local artists and writers, we individualize each Market's product lines, stories, and personas. Further, we create country-specific experiences based on our broader characters to reflect cultural individualities in more detail. For example, we are creating an individual online persona of Madam Coconelle for the French Market, emphasizing French origin and inserting a more intense flair of the 1920s into her character.
asia
Our Asian market lies in a nuanced understanding of cultural intricacies, blending tradition with contemporary storytelling. Our characters undergo a transformation that reflects the cultural wealth of Asia. Madam Coconelle becomes Fan Lihua (樊梨花), a warrior, and Lola transforms into Wu Zetian (武則天), China's only female emperor.
Symbolic Stitching
Incorporating Chinese symbolism, our products become a canvas of meaning, carrying stories and paths of figures everyone knows. Every stitch holds significance; from auspicious dragons to delicate cherry blossoms, our characters move, bring luck and prosperity, and tackle social issues, ideas, and messages to the modern world. Our products become more than just items; they carry cultural symbols deeply rooted in the Asian experience.
Cultural Fusion in Design
Our art prints and backpacks blend traditional Chinese motifs with a modern aesthetic. The result is a harmonious fusion that resonates with the refined tastes of the Asian audience. Bold red hues symbolize good fortune, while delicate patterns draw inspiration from ancient porcelain designs.
Storytelling Redefined
The narratives of our characters take on an Eastern twist, with stories set against the backdrop of ancient traditions and modern allure. For instance, "The Player" becomes a guardian spirit, watching over the wisdom of ancient pagodas. Each story becomes a journey through the landscapes of Asia, where mystery, harmony, and resilience intertwine.
yPersonas
Our yPersonas for the Asian market are culturally infused modern characters of historical figures, from the warrior Fen Lihua to the emperor Wu Zetian. These companions and friends are always there to guide or entertain.
Cultural Navigation
Our communicational interfaces reflect the elegance of traditional Asian aesthetics. Navigate seamlessly through vibrant colors and intricate details, mirroring the richness of Asian markets. The online experience transcends a mere transaction, becoming an exploration of artistry deeply rooted in the essence of Asian culture.
Our strategy for the Asian market revolves around transforming products into cultural canvases. Through characters, symbolism, design fusion, and storytelling, we offer an immersive experience that resonates with the sophistication and artistic appreciation of the Asian audience.
america
We blend our characters with the essence of U.S. culture, creating a canvas that celebrates individualism and modern storytelling.
Characters in the American Tapestry
Madam Coconelle, Mr. Gaffe, and Lola take on a new persona infused with the spirit of the USA. Madam Coconelle is the American Coco and exudes sophistication with a touch of New York chic. Mr. Gaffe becomes a playful embodiment of American humor, and Lola's adventures unfold against iconic bars and American landscapes.
Contemporary American Symbols
Our products embrace subtle symbols that resonate with American culture. Each piece carries a touch of American identity, from the soaring eagle to the symbolic stars and stripes. These symbols evoke a sense of patriotism, freedom, and the pioneering spirit that defines the American experience.
Modern Fusion in Design
Our product designs combine traditional American motifs with contemporary flair. Bold patterns and urban-inspired designs create a fusion that aligns with the eclectic tastes of the American audience. Our products become subtle political statements reflecting the dynamic nature of American individualism.
Narratives Tailored to the American Spirit
The stories of our characters take on a modern twist, reflecting the American spirit of resilience, innovation, and pursuit of dreams. "The Player" becomes an urban observer, watching over the cityscape and embodying the determination that defines American life.
Personas
Our characters take a modern twist, echoing the American dream with a touch of rebellion. "The Player" becomes an urban observer, watching over cityscapes and the stock exchange, embodying the determination that fuels American ambition. Imagine the stories "The Player" can tell you unfolding against the prohibition era's neon lights and jazz beats transformed into the modern days of life.
Digital Experience
With the ease of a road trip across the diverse landscapes of the U.S., cities in the night and a coffee stop in the early morning, the experiences mirror the dynamism of American markets, with the flair of the 1920s prohibition time, offering a seamless journey through vibrant colors, bold designs, and an underground touch, resonating with the American sense of adventure.
Our approach in the U.S. market embodies a celebration of American individualism. Through characters, symbols, design fusion, and storytelling, we present an immersive experience that aligns with the diverse and vibrant spirit of the American audience.
europe
Our European line invites our customers to enter the allure of European charm, where fashion intertwines with the mystique of 1920s French cabarets (French Market). Our characters, reborn against the backdrop of history, bring a touch of sophistication and storytelling that echoes the glamour of the roaring 20s.
Cabaret Chic Characters
Madam Coconelle, Mr. Gaffe, and Lola don personas infused with the essence of French cabarets. Imagine Madam Coconelle draped in the elegance of Parisian couture, Mr. Gaffe cracking jokes in Montmartre's dimly lit cafes, and Lola dancing through the cobblestone streets against the backdrop of 1920s bohemian glamour.
Gilded Age Elegance
Our products pay homage to the Gilded Age of Europe, drawing inspiration from the opulence and artistry of the 1920s. Picture sleek silhouettes, intricate patterns reminiscent of cabaret allure, and a touch of rebellion that defined the avant-garde spirit of the time. Each piece is a nod to the cultural richness that flourished in Europe during this era. Lola becomes "Die Fesche Lola "in the German Market, Marlene Dietrich's character during the war, a singer and rebel.
„Die Fesche Lola“ Persona
A unique adaptation of Lola's Persona for the German market, bold, uncompromisable, a modern femme fatal, constantly challenging you.
Parisian Flourish and Bohemian Vibes
Symbols on our products reflect the heartbeat of European culture – from intricate Art Deco motifs to nods to Parisian flair. Art prints and backpacks seamlessly blend traditional European aesthetics with bohemian vibes, capturing the eclectic tastes of the European audience.
Stories Unveiled in Cabaret Hues
Our characters' narratives transport you to the cobblestone streets and dimly lit cabarets of the 1920s. "The Player" becomes an enigmatic figure, observing the unfolding scenes with the elegance of a French flâneur. Picture the stories set against jazz-filled nights, smoky atmospheres, and the spirited energy of bohemian Europe.
Digital Soirée Through Europe
The spirit of European elegance and bohemian allure come to life, navigating seamlessly through rich colors, opulent designs, and a touch of avant-garde charm that defined the 1920s. The experience mirrors the cultural dynamism of European markets, sparking images of artistic expression and cabaret enchantment in an adapted modern way.
We are capturing the magic of European history and sophistication with a captivating narrative built on stories woven with the threads of European cabaret culture, a celebration of artistic expression and timeless elegance.
