Creating

exceptional

Creating a new brand is an adventure. It means delving deep into the needs and aspirations of our audiences, not only understanding them but forecasting long-term trends and cultural specificities.
Imagine us as urban explorers and global listeners. We immerse ourselves in our target markets.

From the bustling streets of Nanjing to the vibrant bazaars of Istanbul, we engage in genuine dialogues with people, we understand their daily lives, unspoken needs, and hidden desires.

We catch the whispers of change in the air, tapping into the essence that makes each culture unique, and our journey goes beyond observation. We turn these insights into strategies, weaving them into the fabric of each brand we create.

Our creative process is not just a straight line. It is a dance between art and science, intuition and analysis. We blend unique design elements, from visual aesthetics to sensory experiences, with deep strategic insights.

That is how brands are born, breathe, and resonate with their audience. They connect on a deeper level, built on the foundations of genuine understanding and foresight. Our brands become more than just a name or a logo. They become vibrant experiences that engage, inspire, and endure with each brand like a story that unfolds, capturing hearts and igniting imaginations.

In this narrative, consistency and adaptability are key characteristics. We ensure that each project and brand adheres to its core ethos while adapting it to each new market and unique audience. It is a process of delicate balance, but in that balance lies the beauty that is both global in its vision and local in its touch.

From bustling metropolises to quaint towns, our brands span countries and cultures, yet remain unfailingly true to their roots. Vibrant, adaptable, and endlessly captivating. In our world, brands are more than just part of the market; they are living entities that occupy hearts and minds, spaces and memories.

We do not just create brands. We infuse them with life and purpose. Our mission is to craft experiences, to build connections that transcend the ordinary.

Join us on this exhilarating journey as we create brands that not only occupy space but define it. Our brands are as alive as the markets they serve, and as vibrant as the cultures they touch.

Breathing life into brands

We breathe life into brands through a meticulous and immersive journey, beginning with profound market research, immersing ourselves in diverse environments—from quaint local cafes to bustling urban landscapes—to uncover the nuanced narratives and emotions driving consumer trends. This synthesis of qualitative and quantitative insights forms the bedrock of our creativity, where imagination intersects with strategic foresight to birth innovative concepts.

Coming in 2026

New brands and product rollouts

Maadrebels

With our global lifestyle brand MaadRebels, we roll out in 2026 an international coffee chain with 3200 locations in the US, China, Europe, and Turkey, creating individualized experiences on each location. From 2027, we will expand to more European countries, Canada, Australia, the Middle East and Asia.

maadrebels.com

Ypersonas

Global rollout of Yp's

ypersonas

The Luumes Network

A global processing network, running exclusively on GLcode.

Creating exceptional

Creating a new brand is an adventure. It means delving deep into the needs and aspirations of our audiences, not only understanding them but forecasting long-term trends and cultural specificities.

Imagine us as urban explorers and global listeners – we immerse ourselves in our target markets. From the bustling streets of Nanjing to the vibrant bazaars of Istanbul, we engage in genuine dialogues with people – understanding their daily lives, unspoken needs, and hidden desires. We catch the whispers of change in the air, tapping into the essence that makes each culture unique. But our journey goes beyond observation. We turn these insights into strategies, weaving them into the fabric of each brand we create. Our creative process isn’t just a straight line; it’s a dance between art and science, intuition and analysis. We blend unique design elements, from visual aesthetics to sensory experiences, with deep strategic insights.

This is how brands are born – brands that live, breathe, and resonate. They connect on a deeper level because they are built on the foundations of genuine understanding and foresight. Our brands become more than just a name or a logo; they become vibrant experiences that engage, inspire, and endure. Each brand is like a story unfolding, capturing hearts and igniting imaginations. In this narrative, consistency and adaptability are key characteristics. We ensure each project, each brand, adheres to its core ethos while adapting it to each new market and each unique audience. It is a process of delicate balance, but in that balance lies the beauty of a brand that’s both global in its vision and local in its touch.

From bustling metropolises to quaint towns, our brands stretch across countries and cultures yet remain unfailingly true to their roots – vibrant, adaptable, and endlessly captivating. In our world, brands are more than just part of the market; they are living entities that occupy hearts and minds, spaces and memories.

We don’t just create brands; we infuse them with life and purpose. Our mission is to craft experiences, to build connections that transcend the ordinary.

Bringing brands to life

We breathe life into brands through a meticulous and immersive journey, beginning with in-depth market research that involves immersing ourselves in diverse environments, from quaint local cafes to bustling urban landscapes, where we uncover the nuanced narratives and emotions driving consumer trends. This synthesis of qualitative and quantitative insights forms the foundation of our creativity, where imagination meets strategic foresight to give birth to innovative concepts.