we create

experiences

We create brands, consumer services and products on a global scale.  We explore markets, trends and cultures, we catch the whispers of change and trend tapping into the very essence of each culture and building services and products with stories that engage and make people dream.

it's

all

about

the

people

We analyse markets and trends, gather data and use powerful algorithms, but ultimately, it's all about the people, their passion and expertise making the difference.

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brands &

products

We build global brands with stories that captivate, unveil and move people to dance, to escape, to fly.

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an immersive ecosystem

Our brands, products and services build a living ecosystem for our consumer clients and business partners.
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artificial intelligence

We create a new market with yPersonas, redefining the literary experience by transforming books into immersive gateways that transcend the traditional boundaries of storytelling. Our strategy revolves around creating dynamic personas – living entities that do not only exist within the pages of a book but become your virtual companions, offering an unparalleled connection to characters & authors. You will find Ypersonas in books, movies, sports and products.

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aagathaa

blurring the lines between human & ai

It's not the technical side of things alone. We understand how humans work. Their brain, their guidance system, and morals. We created Personas with the yP character layering you can't differentiate from a human.
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creating

exceptional

how we build brands

A new brand means delving into the needs and desires of our audience, feeling and taking part in their lives.
I walk through the streets of Nanjing, talking to people in markets, to students at the university, to kids chilling in parks. I dance in underground clubs and capture the essence, the pulse of life.

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developing

products & strategies

Within a strict frame of processes, we develop global strategies allowing for centralized management, effective parallel rollouts and marketing campaigns, grainy adjusted to individual markets and cultures.

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you'll see us

everywhere

Visit our popup and our supersized stores. In China, the US, Europe and Turkey and experience cool vibes in different flavours. Find us online, try our immersive experiences with yPersonas. Wherever we go we bring a new freedom. We are rebels. Wait and see.

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rollout

We are rolling out yPersonas globally and our popup stores in over 800 locations in the US, China, Europe and Turkey this year and our supersized stores in 2025.

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we are

The creatives, the thinkers, the structurers, the crazy artists, the underground seekers. The gamers, the financial experts, the software developers. Together we are txx. 

about us

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our brands are

freedom

we create experiences

We create brands, consumer services and products on a global scale. We explore markets, trends and cultures, we catch the whispers of change and trend tapping into the very essence of each culture and building services and products with stories that engage and make people dream.

Image
Image
Image
Image

it’s all about the people

We analyse markets and trends, gather data and use powerful algorithms, but ultimately, it's all about the people, their passion and expertise making the difference.

brands & products

We build global brands with stories that captivate, unveil and move people to dance, to escape, to fly.

Image
Image
Image
Image

an immersive ecosystem

Our brands, products and services build a living ecosystem for our consumer clients and business partners.  

Image

artificial intelligence

With yPersonas, our AI driven characters, we redefine the literary experience by transforming books into immersive gateways that transcend the traditional boundaries of storytelling. Our dynamic personas are "living" entities that do not only exist within the pages of a book but become virtual companions, offering an unparalleled connection to characters & authors. You will find Ypersonas in books, movies, sports and products.
Image

aagathaa

blurring the lines between human & ai

It's not the technical side of things alone. We understand how humans work. Their brain, their guidance system, and morals. We created Personas with the yP character layering you can't differentiate from a human.

Image

aagathaa

blurring the lines between human & ai

It's not the technical side of things alone. We understand how humans work. Their brain, their guidance system, and morals. We created Personas with the yP character layering you can't differentiate from a human.

Image

creating

exceptional

A new brand means delving into the needs and desires of our audience, feeling and taking part in their lives.

I walk through the streets of Nanjing, talking to people in markets, to students at the university, to kids chilling in parks. I dance in underground clubs and capture the essence, the pulse of life.

Image

developing products & strategies

Within a strict frame of processes, we develop global strategies allowing for centralized management, effective parallel rollouts and marketing campaigns, grainy adjusted to individual markets and cultures.

you'll see us everywhere

Visit our popup and our supersized stores. In China, the US, Europe and Turkey and experience cool vibes in different flavours. Find us online, try our immersive experiences with Ypersonas. Wherever we go we bring a new freedom. We are rebels. Wait and see.

Image
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rollout

We are rolling out yPersonas globally and our popup stores in over 800 locations in the US, China, Europe and Turkey this year and our supersized stores in 2025.

we are

The creatives, the thinkers, the structurers, the crazy artists, the underground seekers. The gamers, the financial experts, the software developers. Together we are txx.

about us

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our brands are

freedom