We create

experiences

We create brands, consumer services, and products on a global scale.  We explore markets, trends, and cultures, catching the whispers of change and tapping into the very essence of each culture to build services and products with stories that engage and inspire people to dream.

It's

all

about

the

people

We analyze markets and trends, gather data, and utilize powerful algorithms, but ultimately, it is all about the people. It is about their passion, their creativity, and expertise that makes the difference.
Aaron, Taaht
Sima, Taaht
Enyo. Taaht
Edgar, Taaht

Contextual Artificial Intelligence

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Syntelec AI Tech & Global Media Network

Syntelec is a highly automated global media delivery system based on the TxxCore AI contextual light-speed system, revolutionizing contextual media delivery across channels, maintaining the highest quality, absolute decision freedom, and flexibility, independent of the level of automation the user wishes.

From fully automated to user-defined, it revolutionizes media delivery, automates licensing, and formats for all use cases from editorial CMS platforms to revenue-critical Enterprise DAM.

Global Media Delivery

Syntelec Media Delivery Network delivers free licensed media assets to private users with the security of licencing in blockchain. Furthermore, the network delivers the highest quality assets, automatically licensed with the security of licensing in blockchain, to professionals, editorial CMS, and Enterprise DAM via Syntelec AI Tech for automated, contextual delivery.
Oren, AI Expert, Taaht

Layered Artificial Intelligence

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yPersonas®

 

Immersive Gateways

We create a new market with yPersonas, redefining the literary experience by transforming books into immersive gateways that transcend the traditional boundaries of storytelling. Our strategy revolves around creating dynamic personas – living entities that do not only exist within the pages of a book but become your virtual companions, offering an unparalleled connection to characters & authors. You will find Ypersonas in books, movies, sports, and products.

Ypersonas

Henry Kissinger, yPersona

Aagathaa

Blurring the Lines of Human & AI

It's not the technical side of things alone. We understand how humans work. Their brain, their guidance system, and morals. We created Personas with the yP character layering you can't differentiate from a human.
Aagathaa, AI

Creating

exceptional

How we build brands

A new brand means delving into the needs and desires of our audience, feeling and taking part in their lives.
I walk through the streets of Nanjing, talking to people in markets, university students, and kids chilling in parks. I dance in underground clubs and capture the essence, the pulse of life.

about us

Enyo, Taaht

Large Equity Brands

Global Lifestyle & Experiences

We build global brands with stories that captivate, unveil, and move people to dance, escape, and fly, like our global supersized coffee shops under the brand Maad Rebels, which are rolling out in the US, Europe, China, and Turkey in 2026.
Maadrebels, Supersized New York
Maadrebels, Architecturaö Sletch

An Immersive Ecosystem

We build global ecosystems for our consumer clients, culturally adapted to fit our host countries with respect, engagement, and challenge. Lola, a Parisian girl, becomes Wu Zetian 武則天, the only emperor of China, while walking through the dark Parisian streets in search of the morning grey that catches fire from the rising sun, while The Player is always there to protect her, no matter where she goes.
The Player. Ypersona
Lola, yPersona

We Are

The creatives, the thinkers, the structurers, the crazy artists, the underground seekers. The gamers, the financial experts, the software developers. Together we are txx.

About Us

Enyo. Taaht
Sima, Taaht
Edgar, Taaht
Ary. Taaht
Jamie. Taaht
Image
Image
Sam, Taaht
Ari, Taaht

We create experiences

We create brands, consumer services, and products on a global scale. We explore markets, trends, and cultures, catching the whispers of change and tapping into the very essence of each culture to build services and products with stories that engage and inspire people to dream.

Aaron Taaht
Sima Taaht
Enyo Taaht
Image

It’s all about the people

We analyze markets and trends, gather data, and utilize powerful algorithms, but ultimately, it is all about the people. It is about their passion, their creativity, and expertise that makes the difference.
Oran Taaht

Contextual Artificial Intelligence

Image

Syntelec AI

Syntelec is a highly automated global media delivery system based on the TxxCore AI contextual light-speed system, revolutionizing contextual media delivery across channels, maintaining the highest quality, absolute decision freedom, and flexibility, independent of the level of automation the user wishes.

From fully automated to user-defined, it revolutionizes media delivery, automates licensing, and formats for all use cases from editorial CMS platforms to revenue-critical Enterprise DAM.

Global Media Delivery

Syntelec Media Delivery Network delivers free licensed media assets to private users with the security of licencing in blockchain. Furthermore, the network delivers the highest quality assets, automatically licensed with the security of licensing in blockchain, to professionals, editorial CMS, and Enterprise DAM via Syntelec AI Tech for automated, contextual delivery.
Henry Kissinger yPersona

Layered Artificial Intelligence

Image

yPersonas®

With yPersonas, our AI driven characters, we redefine the literary experience by transforming books into immersive gateways that transcend the traditional boundaries of storytelling.

Our dynamic personas are "living" entities that do not only exist within the pages of a book but become virtual companions, offering an unparalleled connection to characters & authors. You will find Ypersonas in books, movies, sports and products.

Ypersonas

Aagathaa AI, Taaht

Aagathaa

Blurring the lines of Human & AI

It's not the technical side of things alone. We understand how humans work. Their brain, their guidance system, and morals. We created Personas with the yP character layering you can't differentiate from a human.

Enyo Taaht

Creating

exceptional

A new brand means delving into the needs and desires of our audience, feeling and taking part in their lives.

I walk through the streets of Nanjing, talking to people in markets, to students at the university, to kids chilling in parks. I dance in underground clubs and capture the essence, the pulse of life.

About Us

Large Equity Brands

Image

Global lifestyle & experiences

We build global brands with stories that captivate, unveil, and move people to dance, escape, and fly, like our global supersized coffee shops under the brand Maad Rebels, which are rolling out in the US, Europe, China, and Turkey in 2026.
Image
The Player, yPersona
Lola, yPersona

An Immersive Ecosystem

We build global ecosystems for our consumer clients, culturally adapted to fit our host countries with respect, engagement, and challenge. Lola, a Parisian girl, becomes Wu Zetian 武則天, the only emperor of China, while walking through the dark Parisian streets in search of the morning grey that catches fire from the rising sun, while The Player is always there to protect her, no matter where she goes.

We are

The creatives, the thinkers, the structurers, the crazy artists, the underground seekers. The gamers, the financial experts, the software developers. Together we are txx.

about us

Enyo, Taaht
Sima, Taaht
Edgar, Taaht
Ary, Taaht
Jamie, Taaht
Ariana, Taaht
Taaht
Marko, Taaht
Ari, Taaht